Contemporary Trends in the Global Business Environment Coursework

Contemporary Trends in the Global Business Environment - Coursework ExampleThe researcher states that Qantas corporation seeks to analyze its environment for a sustainable future in the highly competitive merchandise. Indeed, various trends curb characterized the market and it is important for a clear analysis to be made so that the bank line shtup evaluate its continued viability. To this end, the company seeks to introduce new flights to Tehran, Iran, which it hopes that the idea will put the company in a better position to beat its competitors like the Fly Emirates that have strongholds in the Middle East. This musical composition assesses the business in terms of the goals it will aim at achieving in the future. Businesses analyze their environments and plan in many ways. Indeed, most of these trends have evolved from the 1950s to their present form. From a background where planning was considered in the statute title of budget concerns, modern organizations largely embrac e scenario-based planning which takes into account the future of the company. Qantas in this perspective uses a variety of strategies in its environmental analysis. Recent studies into the external environment of the business reveal that it contains three components, including the market, pains and the expansive macro environment. As an important aspect of the external environment, the market defines the clients of the business who make it contingent for it to conduct its operations. The market for any business is different from others and specific to the industry. The industry, on the other hand, incorporates all the businesses that are involved in the airline venture. Industries have trends such as the legal requirements for safety, purchases of new planes in the market as well as the increasing need to expand the number of destinations that the company operates. The macro environment, on the other hand, focuses on certain aspects such as political, social or technological issu es that affect the businesss operations.